Navigating EPR in the US: A Guide for Beverage Container Manufacturers
May 16, 2025

Extended Producer Responsibility (EPR) is rapidly changing the landscape for beverage container manufacturers in the United States. But what exactly is EPR, and how can your company navigate these new regulations?

What is EPR?

EPR shifts the responsibility for managing the end-of-life of products and packaging from consumers and municipalities to the producers themselves. This means beverage container manufacturers are now increasingly accountable for the recycling and disposal of their products.

EPR in the US: A State-by-State Approach

Unlike the EU, the US doesn’t have a federal EPR law. Instead, individual states are implementing their own regulations, creating a complex web of compliance requirements. States like California, Oregon, and Colorado are leading the charge with ambitious recycling targets and strict reporting mandates.

Challenges for Beverage Container Manufacturers

  • Complex Regulations: Navigating the varying EPR laws across different states can be daunting.
  • Increased Costs: Funding recycling programs and meeting reporting requirements can significantly increase operational costs.
  • Data Tracking: Accurate data on packaging materials and recycling rates is essential for compliance.

Waste Wise Innovation: Your EPR Compliance Partner

Waste Wise Innovation offers a suite of solutions designed to help beverage container manufacturers navigate the complexities of EPR and achieve compliance efficiently.

  • EcoLedger™: A blockchain-based platform for secure, real-time tracking of recycling data, ensuring transparency and accountability.
  • Topper Stopper™: Retrofit technology to reduce contamination in recycling streams, improving the quality of recyclable materials.
  • TS Analytics™: Real-time data collection on recycling habits and material volumes, enabling informed decision-making.
  • Recycle Smart Monitoring System™: Measures the fullness of recycling bins, optimizing collection and preventing overflow.

Key Takeaways

EPR is here to stay, and beverage container manufacturers need to adapt. By understanding the regulations and partnering with innovative solution providers like Waste Wise Innovation, you can turn compliance challenges into opportunities for sustainability and efficiency.

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Recycle Smart Monitoring System™

The Recycle Smart Monitoring System™ (RSMS) provides a method to measure the fullness of a recycling bins. The Topper Stopper™ units equipped with RSMS determine the depth of an empty bin, then check the bin depth at specified intervals. Notifications are sent out via text message and/or email when bins reach a specified level of fullness. This works on varying sizes of bins because the system obtains the depth each time a bin is emptied (or replaced).

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