At Waste Wise Innovation, our mission to advance recycling solutions begins with a simple yet powerful principle: listening. The innovations we bring to market aren’t developed in a vacuum, they’re shaped by real-world experiences, decades of hands-on expertise, and a deep commitment to solving the challenges our partners face daily.
Insights Rooted in Real Experience
Our CEO, Dr. Leotis Bloodworth, brings over ten years of direct involvement in recycling activations, from transforming discarded plastic bottles into wearable apparel to managing post-event waste sorting at sports stadiums. That experience gives us a front-row seat to the complexities of recycling logistics and the impact of consumer behavior, contamination, and infrastructure limitations.
Our CTO, Marcus Wade, complements this with a background in building digital platforms designed to make processes smarter, faster, and more efficient. This unique blend of industry knowledge and technical acumen enables us to bridge the gap between what’s happening on the ground and what’s possible through innovation.
Guided by the People Who Need Us Most
While our leadership brings invaluable experience, the direction for our products and services doesn’t stop there. A significant portion of our development process is guided by active listening, particularly to the needs of stakeholders at stadiums, venues, universities, organizations, large company campuses, municipalities, small businesses, and more.
Whether it’s a local community event or a world-class stadium, we engage with the people managing recycling programs, hearing firsthand where their systems struggle and where opportunity exists. These conversations fuel our design and decision-making, allowing us to create custom solutions that address real pain points and turn them into measurable strengths.
Learning from the World’s Leading Brands
We also collaborate with some of the world’s most recognizable brands. These companies are under increasing pressure to improve sustainability efforts and elevate recycling performance. These meetings are more than partnerships; they are learning opportunities that help us understand how consumer touchpoints, brand perception, and environmental impact intersect.
What we learn from these industry leaders helps shape our vision for the future. It ensures that our technology, tools, and strategies are aligned not only with environmental goals but also with operational needs and brand values.
From Insights to Action
At Waste Wise Innovation, insights are only the beginning. What sets us apart is how we transform those insights into action; building smarter systems, intuitive platforms, and scalable strategies that make recycling easier, more effective, and more impactful.
By listening first and innovating second, we help venues, brands, and communities move from recycling challenges to sustainability victories.
