Recycling & Circular Economy
by Waste Wise Team | Apr 2, 2026 | Uncategorized, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
In the high-stakes world of modern marketing, data is the most valuable asset a brand can own. Yet every day, properties across the United States allow a massive volume of this resource to vanish. When a consumer walks into a stadium, a university campus, or a retail...
by Waste Wise Team | Jan 9, 2026 | Case Study, Contamination Solutions, Operational Intelligence, Sustainability Strategy
For the past two years, we’ve talked about the potential of the Topper Stopper™. We’ve shared the designs, the vision, and the goal of achieving zero contamination in high-traffic recycling environments. We’ve explained why physical design beats...




Recycle Smart Monitoring System™
The Recycle Smart Monitoring System™ (RSMS) provides a method to measure the fullness of a recycling bins. The Topper Stopper™ units equipped with RSMS determine the depth of an empty bin, then check the bin depth at specified intervals. Notifications are sent out via text message and/or email when bins reach a specified level of fullness. This works on varying sizes of bins because the system obtains the depth each time a bin is emptied (or replaced).