by Dan Trujillo | Oct 29, 2026 | Data Collection, ESG, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Sustainability Strategy
Our last post here was in June. That gap was deliberate. Earlier this year we wrote that less technology, applied more carefully, beats more technology applied everywhere. That post was the easy part. Saying it is one afternoon. Rebuilding around it is the rest of the...
by Dr. Leotis Bloodworth | Jun 30, 2026 | Circular Economy, Consumer Engagement, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Sustainability Strategy, Trust Building
For years, the recycling industry has been told the same story: the path to cleaner streams, better diversion rates, and stronger sustainability reporting runs through more technology. Smarter bins. More sensors. AI at every touchpoint. Waste Wise Innovation spent...
by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Jailyn Bloodworth | Mar 25, 2026 | Brand Strategy, Circular Economy, Consumer Engagement, Infrastucture, Playbook, Recycling, Sustainability, Sustainability Strategy, Trust Building, Waste Management
In an era of greenwashing accusations and deep consumer skepticism, traditional brand loyalty is fracturing. Modern consumers do not just want to buy from sustainable brands; they want to participate in sustainability. However, there is a massive gap between a brand’s...
by Dan Trujillo | Feb 25, 2026 | Strategic Value, Behavioral Architecture, Recycling, Stakeholders, Sustainability Strategy, Waste Management
Behavioral architecture is the intentional design of environments to influence human decision-making. In the context of waste management, it means building systems that make the sustainable choice the easiest and most obvious default. By understanding how occupants...
by Dr. Leotis Bloodworth | Jan 17, 2026 | Playbook, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability Strategy
Recycling contamination is the silent budget killer in commercial waste programs. When a material stream is compromised, recycling infrastructure quickly turns into costly landfill disposal, carrying extra handling fees, rejected loads, vendor disputes, and corporate...
