by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Briana Bloodworth | Apr 2, 2026 | Recycling, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
In the high-stakes world of modern marketing, data is the most valuable asset a brand can own. Yet every day, properties across the United States allow a massive volume of this resource to vanish. The 300 billion mentioned in the title of this article is not a dollar...
by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
Zero-party data profiles for marketing is the latest consent-based user data collection method in an era where privacy regulations are tightening and third-party cookies are crumbling, brands are facing a critical challenge. How do you get to know your customers...
by Dr. Leotis Bloodworth | Dec 4, 2025 | Aluminum, Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Venues
Introduction: The Quality Crisis in Institutional Recycling If you manage recycling programs at a university, corporate campus, sports venue, or entertainment facility, you already know the challenge: contamination. Despite good intentions, 25-35% of material placed...
by Marcus Wade | Dec 2, 2025 | Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, Listening, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability, Venues
If you ask most people, they’ll tell you they recycle. They place bottles and cups in the recycling bin and assume those materials are getting a second life. Reality is more complicated. Across campuses, stadiums, offices, and cities, 30–50% of what enters a recycling...
by Jailyn Bloodworth | Nov 12, 2025 | Consumer Engagement, College Campus, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability
When Waste Wise Innovation first partnered with the University of South Carolina Upstate, both organizations shared a vision of a cleaner, smarter, and circular campus recycling system. As the pilot progresses, that vision is being explored through on-campus...
