by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Briana Bloodworth | Apr 2, 2026 | Recycling, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
In the high-stakes world of modern marketing, data is the most valuable asset a brand can own. Yet every day, properties across the United States allow a massive volume of this resource to vanish. The 300 billion mentioned in the title of this article is not a dollar...
by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
Zero-party data profiles for marketing is the latest consent-based user data collection method in an era where privacy regulations are tightening and third-party cookies are crumbling, brands are facing a critical challenge. How do you get to know your customers...
