by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Briana Bloodworth | Apr 2, 2026 | Recycling, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
In the high-stakes world of modern marketing, data is the most valuable asset a brand can own. Yet every day, properties across the United States allow a massive volume of this resource to vanish. The 300 billion mentioned in the title of this article is not a dollar...
by Marcus Wade | Mar 31, 2026 | Sustainability, Behavioral Architecture, Circular Economy, Consumer Engagement, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, Waste Management
If you run a high traffic facility like a stadium, a convention center, or a sprawling campus, you probably have a 2030 sustainability goal taped to your wall. Right now, contamination is the single biggest threat to that goal. You have likely seen the pitches for...
by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
Zero-party data profiles for marketing is the latest consent-based user data collection method in an era where privacy regulations are tightening and third-party cookies are crumbling, brands are facing a critical challenge. How do you get to know your customers...
by Dr. Leotis Bloodworth | Jan 17, 2026 | Playbook, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability Strategy
Recycling contamination is the silent budget killer in commercial waste programs. When a stream is compromised, recycling often turns into landfill disposal plus extra handling, rejected loads, vendor disputes, and reputational risk. This occurs without delivering...
by Marcus Wade | Dec 2, 2025 | Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, Listening, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability, Venues
If you ask most people, they’ll tell you they recycle. They place bottles and cups in the recycling bin and assume those materials are getting a second life. Reality is more complicated. Across campuses, stadiums, offices, and cities, 30–50% of what enters a recycling...
