by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Briana Bloodworth | Apr 2, 2026 | Recycling, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
IIn the high-stakes world of modern marketing, data visibility is the most valuable asset a brand can leverage. Yet every day, properties across the United States allow a massive volume of this resource to go unrecorded. The 300 billion mentioned in the title of this...
by Dan Trujillo | Mar 31, 2026 | Sustainability, Behavioral Architecture, Circular Economy, Consumer Engagement, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, Waste Management
If you run a high-traffic facility like a stadium, a convention center, or a sprawling campus, you probably have a 2030 sustainability goal taped to your wall. Right now, contamination is the single biggest threat to that goal. You have likely seen the pitches for...
by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
As privacy regulations tighten and third-party cookies crumble, brands are facing a critical challenge. How do you get to know your customers without overstepping their boundaries? The answer lies in a shift from passive tracking to active conversation. At Waste Wise...
by Dr. Leotis Bloodworth | Jan 17, 2026 | Playbook, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability Strategy
Recycling contamination is the silent budget killer in commercial waste programs. When a material stream is compromised, recycling infrastructure quickly turns into costly landfill disposal, carrying extra handling fees, rejected loads, vendor disputes, and corporate...
by Dan Trujillo | Dec 2, 2025 | Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, Listening, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability, Venues
If you ask most people, they will tell you they recycle. They place bottles and cups in the recycling bin and assume those materials are getting a second life. Reality is more complicated. Across campuses, stadiums, offices, and cities, 30% to 50% of what enters a...
