by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Dr. Leotis Bloodworth | Dec 4, 2025 | Aluminum, Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Venues
Introduction: The Quality Crisis in Institutional Recycling If you manage recycling programs at a university, corporate campus, sports venue, or entertainment facility, you already know the challenge: contamination. Despite good intentions, 25-35% of material placed...
by Marcus Wade | Dec 2, 2025 | Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, Listening, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability, Venues
If you ask most people, they’ll tell you they recycle. They place bottles and cups in the recycling bin and assume those materials are getting a second life. Reality is more complicated. Across campuses, stadiums, offices, and cities, 30–50% of what enters a recycling...
by Jailyn Bloodworth | Oct 3, 2025 | Consumer Engagement, Colleges, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability
Waste Wise Innovation (WWI) is proud to partner with the University of South Carolina Upstate to launch a groundbreaking pilot program that will bring smart, data-driven recycling to campus. Through this initiative, USC Upstate is deploying Topper Stopper™ smart...
