by Dan Trujillo | Apr 28, 2026 | Recycling, Behavioral Architecture, Brand Strategy, Circular Economy, College Campus, Colleges, Consumer Engagement, Data Management, Infrastucture, Marketing, Playbook, Recycling Data, Sustainability, Sustainability Strategy, Waste Management, Zero-Party Data
In the world of technology, value is rarely found in a single device. A phone is a tool, but a network of phones is a revolution. This principle, known as Metcalfe’s Law, states that the value of a network is proportional to the square of the number of its connected...
by Dr. Leotis Bloodworth | Apr 21, 2026 | Behavioral Architecture, Contamination, Contamination Prevention, Contamination Solutions, PET, rPET, Sustainability, Waste Management
Recycling in high-traffic environments like stadiums, airports, and corporate campuses presents a unique set of challenges compared to residential collection. In these fast-paced settings, users have mere seconds to decide where an item goes. This split-second...
by Briana Bloodworth | Apr 2, 2026 | Recycling, Behavioral Architecture, Brand Strategy, College Campus, Consumer Engagement, Data Management, Marketing, Operational Intelligence, PET, Recycling Data, Strategic Value, Trust Building, Zero-Party Data
IIn the high-stakes world of modern marketing, data visibility is the most valuable asset a brand can leverage. Yet every day, properties across the United States allow a massive volume of this resource to go unrecorded. The 300 billion mentioned in the title of this...
by Dan Trujillo | Mar 31, 2026 | Sustainability, Behavioral Architecture, Circular Economy, Consumer Engagement, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, Waste Management
If you run a high-traffic facility like a stadium, a convention center, or a sprawling campus, you probably have a 2030 sustainability goal taped to your wall. Right now, contamination is the single biggest threat to that goal. You have likely seen the pitches for...
by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
As privacy regulations tighten and third-party cookies crumble, brands are facing a critical challenge. How do you get to know your customers without overstepping their boundaries? The answer lies in a shift from passive tracking to active conversation. At Waste Wise...
by Dan Trujillo | Feb 25, 2026 | Strategic Value, Behavioral Architecture, Recycling, Stakeholders, Sustainability Strategy, Waste Management
Behavioral architecture is the intentional design of environments to influence human decision-making. In the context of waste management, it means building systems that make the sustainable choice the easiest and most obvious default. By understanding how occupants...
