by Dan Trujillo | Mar 10, 2026 | Behavioral Architecture, College Campus, Consumer Engagement, Contamination Solutions, Data Collection, Data Management, ESG, Marketing, Recycling, Recycling Data, Stakeholders, Strategic Value, Zero-Party Data
As privacy regulations tighten and third-party cookies crumble, brands are facing a critical challenge. How do you get to know your customers without overstepping their boundaries? The answer lies in a shift from passive tracking to active conversation. At Waste Wise...
by Dan Trujillo | Feb 25, 2026 | Strategic Value, Behavioral Architecture, Recycling, Stakeholders, Sustainability Strategy, Waste Management
Behavioral architecture is the intentional design of environments to influence human decision-making. In the context of waste management, it means building systems that make the sustainable choice the easiest and most obvious default. By understanding how occupants...
by Dan Trujillo | Feb 17, 2026 | Contamination, AI, Contamination Prevention, Contamination Solutions, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Venues, Waste Management
Modern recycling stations are becoming increasingly sophisticated. You can find them in airports, stadiums, corporate campuses, and universities. These stations often feature sleek digital displays designed to show sorting guidance, public announcements, and even...
by Dr. Leotis Bloodworth | Jan 17, 2026 | Playbook, Contamination, Contamination Prevention, Contamination Solutions, Data Collection, Data Management, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability Strategy
Recycling contamination is the silent budget killer in commercial waste programs. When a material stream is compromised, recycling infrastructure quickly turns into costly landfill disposal, carrying extra handling fees, rejected loads, vendor disputes, and corporate...
by Dr. Leotis Bloodworth | Dec 4, 2025 | Aluminum, Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, PET, Recycling, Recycling Data, Recycling Stream, rPET, Sustainability, Venues
Introduction: The Quality Crisis in Institutional Recycling If you manage recycling programs at a university, corporate campus, sports venue, or entertainment facility, you already know the challenge: contamination. Despite good intentions, 25 to 35 percent of...
by Dan Trujillo | Dec 2, 2025 | Chain of Custody, College Campus, Colleges, Consumer Engagement, Contamination, Contamination Prevention, Data Collection, Data Management, Innovation, Listening, PET, Recycling, Recycling Data, Recycling Stream, rPET, Stakeholders, Sustainability, Venues
If you ask most people, they will tell you they recycle. They place bottles and cups in the recycling bin and assume those materials are getting a second life. Reality is more complicated. Across campuses, stadiums, offices, and cities, 30% to 50% of what enters a...
